In California, a homeowner installing a solar system on their home will increase its value by an average of $17,000, according to an “Open Web Site” study by Lawrence Berkeley National Laboratory. The analysis of 72,000 home sales from 1999 to 2009 showed that the almost 2,000 homes with roof-top solar systems attracted higher bids from buyers who wanted to save money on utility bills and reduce emissions of greenhouse gases.






Solar Misperceptions: Part 1 – Is Solar Technology Immature?
Matt Hunt, editor at CNBC recently wrote an article asking, “Does the Solar Industry Have a PR Problem?” From there, Hunt goes on to solicit quotes from a solar startup stating the technology is “immature and inferior,” along with a host of other negative descriptors including, “inefficient,” “expensive,” and “may not pay off to the consumer.”
In the first of a three part series, we asked Matt Ziskin, SunWize Sr. Director of Marketing, to offer his perspective on the state of the industry.
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